Luiz Carlos Trabuco Cappi: The Man to Oversee the Succession Process at Bradesco in the Coming Months

The presence or absence of effective leadership can make or break an organization. In addition to providing strategic direction, effective leaders inspire confidence among employees, shareholders, and customers that ultimately help their companies grow. Brazilian bank, Bradesco has throughout its 74-year existence benefitted from successive effective leadership. Consequently, it has grown to become one of the most prosperous banks in the country with assets valued at close to $400 billion. Until recently, the bank was led by a highly effective senior leadership team of Lazaro Brandao as chairman and Luiz Carlos Trabuco Cappi as president. However, this all changed a few weeks ago when Lazaro Brandao decided to take a break from the cutthroat world of banking and resign from his position. The bank immediately replaced him with Luiz Carlos Trabuco Cappi. It is now in the process of selecting a new president with the hope that Bradesco can once again have a strong leadership team as it had before.
The new president will be selected by Bradesco’s board, now headed by Luiz Carlos Trabuco Cappi. Thus far, the bank has not communicated that it is looking for specific qualifications or competencies in its new president. However, Luiz Carlos Trabuco Cappi has expressed that the incoming president will be an employee of the bank. Consequently, the next president will most likely be selected from among the seven executive vice presidents currently employed at the bank.
To reflect the bank’s changing stature, the Bradesco board will also likely also change in structure in the coming days. The board, which is the man decision-making organ at the bank, is currently designed to accommodate eight members. Being a private institution, some of these members are drawn from the family of the late Amador Aguiar – Bradesco’s founder. That said, since the bank has become a lot larger in the last few years, it is increasingly becoming clear that eight people may not be enough to carry the decision-making burden at the giant lender. Consequently, while a concrete decision has not been made yet, there has been a lot of talk of expanding the board to include more members. Not only would this ease the responsibilities placed on the current eight members, but it would also lead to the introduction of fresh ideas that could help Bradesco further differentiate itself from the competition.
Further, the incoming president will operate in a slightly different climate to that Luiz Carlos Trabuco Cappi has been working in. For starters, the incoming president will not be a member of the bank’s board. This compares starkly with Luiz Carlos Trabuco Cappi who was not only a member of the board but went on to be appointed as the vice chairman in 2014. The goal of scrapping the president’s involvement in the board is to ensure that he/she can focus more of his/her energies towards running the day-to-day activities at the bank. This decision especially makes sense when one considers the fact that Bradesco is a lot bigger today than it was a few years ago.
For Luiz Carlos Trabuco Cappi, the mandate in his new position will remain more or less the same as it was in his last. As president, he was tasked with ensuring that the Bradesco brand expanded as much as possible without putting significant strain on its margins. To say that he has diligently worked towards achieving this objective during his tenure would be an understatement. If anything, he has gone above and beyond it. Now as chairman, he will equally be tasked with expanding the Bradesco brand to become a dominant player in Brazil’s financial industry.

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