Bruno Fagali – Brazilian Advertising Law For Alcohol

Bruno Fagali, a Brazilian lawyer and author of the online Fagali Advocacy blog, thinks it is critical to bring the important issues of Brazil to a surface.

Strongly passionate about the law and the community, Bruno Fagali discuss previous and upcoming laws and how they affect the community. Bruno touches on issues like alcohol, advertising, nicotine, and business compliance just to name a few. One important issue that he discusses is the regulation of alcohol advertising and what it means to alcohol producers and distributors across the nation. With changes in laws, alcohol advertisers will need to be careful of their wording and imagery in all advertising, including television, radio, billboards or any other type of marketing.

Ran by the National Council for Self Regulatory Advertising a new law was passed to make alcohol look less appealing to consumers. It is required for all advertisers to show a warning statement on all of their advertisements. As with any new changes in law, Attorney Bruno Fagali highlights on how these laws need to be adhered to immediately or else disciplinary action can be taken including suspension of their rights to advertise on any mediums. Though it may seem like a new law that has come out of nowhere, there have been preliminary discussions on forcing advertisers to highlight the risk or threat of injury to the alcohol consumers that they are advertising to.


Considering that the industry is highly profitable based on the advertising of drinking as being a fun and luxurious activity, this can essentially hurt the market by decreasing sales according to While there are other ways to advertise alcohol, people already associate drinking with a fun upbeat, party type of vibe. It would not make any sense for alcohol distributors to make drinking look like a bad thing, but they could possibly get away with just stating the facts, though less alluring to potential buyers.

Since the law covers all alcohol, it includes beers, wines, ices, and all mixed drinks, so advertisers can’t try to get over on the drinks that are less harsh. With alcohol producers believing this is an infringement on their rights, there will be consistent pushback from those business people as they feel that their right to advertise freely should not create a forced discussion on any warnings other than simply stating to drink responsibly. Bruno Fagali as a legal advocate will keep everyone updated on the issues as the laws change over time.

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