Luiz Carlos Trabuco Cappi Develops Better Working Strategies for Banco Bradesco

     It all began when a young boy in the humble and average neighborhood of Brazil’s Sao Paulo started chasing his dreams. Being resourceful and visionary, Amador Aguiar dedicated his time to creating robust entrepreneurial relationships that would, later on, propel him to the world of businesses. Moved by the passion for creating a bright future for himself, Aguiar took advantage of every viable opportunity that enabled him to create this powerhouse called Banco Bradesco. Most importantly, he thought that the financial services firm would prosper if visionary leaders were entrusted to guide the operations of the bank. One such leader is Luiz Carlos Trabuco Cappi.

The Preview

Luiz Carlos Trabuco Cappi grew up in Brazil. He also attended a local school called Sao Paulo University where he pursued philosophy and languages. Being a visionary student, he spent most of his school time familiarizing himself with the requirements of the job industry. Immediately after graduating from Sao Paulo University, Carlos Trabuco got a job at Banco Bradesco. However, the post did not pay according to his expectations because it was an entry-level job working as a clerk.

His Career

Nevertheless, Carlos Trabuco Cappi did not give up on his dreams. Serving as the clerk was interesting because he had the opportunity to familiarize himself with significant banking activities including asset management, the administration of credit facilities, and the use of internet banking, among others.

Major Contributions

At the same time, Luiz Carlos Trabuco Cappi played a pivotal role in the expansion of the bank because he oversaw the administration of various projects. For him, working with Banco Bradesco was a life-changing opportunity that allowed him to improve his life and the lives of his clients. Therefore, he always advocated for better banking policies that would work for employees and clients.


In addition to working as a clerk, Luiz Carlos Trabuco Cappi was promoted to handle the sales department. In his tenure, he grew the sales of the banking institution alongside implementing viable sales strategies that worked well for the growth of the institution. Following his elevation as the marketing director, Luiz Trabuco put in tremendous work into maintaining his performance. His dedication contributed to further promotions where he worked as vice president, and later, the CEO.


The Outline

It was during his elevation as the CEO that Luiz Carlos Trabuco started making it to the headlines of the financial services industry. Not only had he introduced Banco Bradesco to the media department but also introduced better pension reforms for clients. As Banco Bradesco welcomes new leaders on-board, Luiz Carlos Trabuco maintains his position as the reference point when it comes to looking for a role model.

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