Luiz Carlos Trabuco Cappi: The Man to Oversee the Succession Process at Bradesco in the Coming Months

The presence or absence of effective leadership can make or break an organization. In addition to providing strategic direction, effective leaders inspire confidence among employees, shareholders, and customers that ultimately help their companies grow. Brazilian bank, Bradesco has throughout its 74-year existence benefitted from successive effective leadership. Consequently, it has grown to become one of the most prosperous banks in the country with assets valued at close to $400 billion. Until recently, the bank was led by a highly effective senior leadership team of Lazaro Brandao as chairman and Luiz Carlos Trabuco Cappi as president. However, this all changed a few weeks ago when Lazaro Brandao decided to take a break from the cutthroat world of banking and resign from his position. The bank immediately replaced him with Luiz Carlos Trabuco Cappi. It is now in the process of selecting a new president with the hope that Bradesco can once again have a strong leadership team as it had before.
The new president will be selected by Bradesco’s board, now headed by Luiz Carlos Trabuco Cappi. Thus far, the bank has not communicated that it is looking for specific qualifications or competencies in its new president. However, Luiz Carlos Trabuco Cappi has expressed that the incoming president will be an employee of the bank. Consequently, the next president will most likely be selected from among the seven executive vice presidents currently employed at the bank.
To reflect the bank’s changing stature, the Bradesco board will also likely also change in structure in the coming days. The board, which is the man decision-making organ at the bank, is currently designed to accommodate eight members. Being a private institution, some of these members are drawn from the family of the late Amador Aguiar – Bradesco’s founder. That said, since the bank has become a lot larger in the last few years, it is increasingly becoming clear that eight people may not be enough to carry the decision-making burden at the giant lender. Consequently, while a concrete decision has not been made yet, there has been a lot of talk of expanding the board to include more members. Not only would this ease the responsibilities placed on the current eight members, but it would also lead to the introduction of fresh ideas that could help Bradesco further differentiate itself from the competition.
Further, the incoming president will operate in a slightly different climate to that Luiz Carlos Trabuco Cappi has been working in. For starters, the incoming president will not be a member of the bank’s board. This compares starkly with Luiz Carlos Trabuco Cappi who was not only a member of the board but went on to be appointed as the vice chairman in 2014. The goal of scrapping the president’s involvement in the board is to ensure that he/she can focus more of his/her energies towards running the day-to-day activities at the bank. This decision especially makes sense when one considers the fact that Bradesco is a lot bigger today than it was a few years ago.
For Luiz Carlos Trabuco Cappi, the mandate in his new position will remain more or less the same as it was in his last. As president, he was tasked with ensuring that the Bradesco brand expanded as much as possible without putting significant strain on its margins. To say that he has diligently worked towards achieving this objective during his tenure would be an understatement. If anything, he has gone above and beyond it. Now as chairman, he will equally be tasked with expanding the Bradesco brand to become a dominant player in Brazil’s financial industry.

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Luiz Carlos Trabuco: From Starting Out In Banking As A Teenager To Being The Chairman Of The Board At One Of The Largest Banks In Brazil

Banco Bradesco occupies an enviable position in the Brazilian Banking industry. The bank is today the second largest private bank in the country and commands an asset-base of nearly $400 billion. The bank has largely gotten to this position through effective leadership.

Until last month this effective leadership was provided by Lazaro Brandao as the chairman and Luiz Carlos Trabuco as the president. However, a series of events have occurred in the last one month that has led to Luiz Carlos Trabuco serving as both the chairman and the interim President.

These series of events started with the resignation of Lazaro Brandao in October. After serving the bank for more than seven decades, including being chairman for the last 27 years, he decided to call it quits and focus more on his family life. Now aged 91, Lazaro Brandao deserves nothing less than praise for serving Bradesco and the Brazilian banking industry for so long. His final act of service to the bank was preparing a replacement in anticipation of his departure. Lazaro Brandao has long been the mentor of Luiz Carlos Trabuco and was, in fact, the one who sponsored him to become the vice chairman of the board three years ago. The move not only made Luiz Carlos Trabuco a better leader but also made him particularly understand how the Bradesco board operates. He will therefore not have a hard time transitioning into his new role.

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Luiz Carlos Trabuco will, however, continue being the president at Bradesco for a few more months. The board meeting at which the next president will be chosen is scheduled for March 2018 – around the time at which the bank will hold its next annual general meeting. As such, industry players have chiefly been left to speculate who will next hold the enviable position at the bank. Fortunately, Bradesco does have a long-held practice of choosing presidents from among the leadership talents working within the bank. With the bank not being expected to break away from the practice anytime soon, it is largely expected that the next president will be one of the senior executives currently working at the bank. Given the credentials and performances of these senior executives, the board will definitely be spoilt for choice when making the decision.

A trained sociologist, Luiz Carlos Trabuco has come a long way to become the chairman at Bradesco. His journey to the top of the bank’s leadership ranks begins at the very bottom, having served as a clerk when he first joined the bank in 1969. Since then, he has matured into one of the best bankers the company has ever employed, a fact evidenced by the number and weight of positions he has held in the bank. His most memorable tenures thus far have been as the department director from 1984-1992, the president of the insurance subsidiary from 200-2006, Bradesco Seguros and the president of Bradesco since 2009.

A major concern for Luiz Carlos Trabuco and the incoming president should be the state of the Brazilian economy. The South American nation has for the last few years experienced economic difficulties that have greatly suppressed the banking sector. In fact, Bradesco had resulted to scaling back on its expansive branch network as a strategy to protect its reducing margins. If the economy continues on a negative trajectory, Trabuco and the incoming manager will have to think of more innovative ways to sustain the bank’s profitability. However, should the economy start showing signs of improvement, the two should quickly grab the moment and continue growing the bank aggressively before the competition starts doing the same.

See: https://www.istoedinheiro.com.br/o-bradesco-de-brandao-trabuco/