Doe Deere: The History Behind Makeup’s Boldest CEO

For all of us who love makeup and to challenge convention, there is a cosmetic brand out there that speaks to us the most. The name of that brand is Lime Crime, which has been a revolution in the cosmetics industry since 2008. Those who know about Lime Crime are aware of its fun and funky cosmetic choices. From purple lipsticks to light blue highlighters, this company definitely has versatile and colorful cosmetic items to choose from.

 

 

Those colors you’ve always wanted for a gorgeous photo shoot or to make a difference while at the club? That’s the Lime Crime difference. If you’ve ever wanted to stand out at a certain event, Lime Crime is the makeup brand of choice.

 

 

If you were to go online and browse through the Lime Crime website, you would automatically wonder who the genius was behind the brand. After all, the makeup available is still revolutionary, which was even more evident back when it first came to fruition in 2008. In an article which features an interview with Doe Deere, the CEO, founder, and creator of Lime Crime, she discusses how back in the day, only boring and natural makeup was available for purchase. We’re talking about natural eyeshadow colors in nudes, beige lipstick, and clear lip gloss.

 

 

Thankfully, with the evolution of Lime Crime, things in the makeup industry have changed. We have Doe Deere to thank for that.

 

 

Doe Deere has lived a very interesting life, even before becoming a makeup guru and the self-proclaimed Queen of Unicorns. Here’s a little taste:

 

 

She began her very first business in Russia, where she was born and raised. During her time in Russia, she messed around with style. One of the coolest trends at the time was temporary tattoos, and that’s where she came up with the idea for her first business at thirteen.

 

 

After her time in Russia, she moved to New York. She spent a brief period of time in Manhattan but was in Brooklyn for nine years. During her time in New York, she honed in on her skills as a musician. Doe Deere was successful as a musician and was able to work well with her fellow band members. Doe Deere actually met her husband in her band, where she learned how to collaborate with him.

 

 

When she decided to move on from her musician lifestyle, Doe Deere decided to dedicate her time toward advancing the cosmetic industry. This is where she realized a lack of color in the makeup world existed. As Doe Deere mentioned, it wasn’t just her who noticed that makeup was lacking in interesting color tones.

 

 

That’s where she came in to change the game.

 

 

Doe Deere created Lime Crime, which was her Ebay username at the time, and formed the most revolutionary makeup brand of our time.

 

 

It’s nice to know that innovation still exists, especially with such a creative soul such as Doe Deere. She is continuing to advance the makeup industry to the very most with her bright color choices and fun hues. Learn more:  http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417482/Doe_Deere