From the very beginning of her business career, Whitney Wolfe has been a promoter for bettering peoples lives. At the age of 19, she started making a difference for areas effected by the BP Oil spill by selling bamboo tote bags. A small kindness turned into a blossoming non-profit organization called, “Help Us Project”. Her continuing need to help others took her to Southeast Asia where she dedicated her time with orphans. Eventually her business decisions led her to start a dating app with a special purpose.
A Movement of an App
Whitney Wolfe doesn’t view Bumble as just another dating app, but as a movement. A chance for men and women to treat each other, to view themselves differently, and to view dating in a different way. Finding your perfect match is as easy as swiping right or left. But this time, the women are in control. When there is a mutual attraction, it’s a match. However, it is up to the women to make the first move. With a countdown of 24 hours before the match expires, it doesn’t leave much time for worrying or over thinking.
Beauty and the Bumble
The purpose of Bumble is to empower women. In Whitney Wolfe’s observation, she sees that most bullying for girls happens through social media. In wanting to start an open conversational app which let girls converse freely, she was reminded that her expertise was in the dating industry. So she created an app that could do both. Be a successful dating app yet at the same time promote feminism.
Success it’s Finest
Elle Magazine named Whitney Wolfe as one of Elle’s Women in Tech in 2016.
Also, in 2014, Whitney Wolfe was named one of Business Insider’s 30 Most Important Women Under 30 in Tech.